AI (Artificial intelligence) offers many benefits in terms of optimization of processes of automation and digitalization for companies. If you want to know more about AI works and learn how to leverage the power of AI in your business processes, keep reading.
Improve the relationship with your customers.
The relationship with customers is a central matter for any company, as improving it you improve the overall business. That’s why companies use AI (Artificial Intelligence) to enhance their efforts in building stronger customer relationships. But how can it help? Undoubtedly, the starting point is its ability to help you understand your customers better. It is where AI can be helpful as it can assist you in segmenting your customers into homogeneous groups so that you can implement clustering strategies. In this way, you’ll be able to tailor different aspects of your business strategy to the specific needs of each cluster.
A cluster is a group of customers with similar characteristics; you can create as many as you need. A practical case is customers according to their purchase behavior, paying attention to variables like frequency, quantities, the family of products, payment method, etc. This way, you can know better how your customers behave and create tailored strategies to reduce the churn rate by detecting when some customer is more likely to stop buying.
In short, what is the purpose of such clustering? It serves primarily to be timely because you can define touchpoints, products, prices, offers, etc., that best suit the purchasing habits of each cluster.
Improve the results of your marketing actions.
Clustering is not the only thing AI can do to help you achieve better results. It can also assist you in determining which marketing actions are most suitable based on the customer’s stage in the lifecycle. It does this by analyzing the history of your marketing actions and the results obtained. In addition to helping you execute winning actions, it also helps optimize decision-making time.
Some of the actions that can improve through the use of AI are tactics like cross-selling and up-selling. Primarily because it will help you offer products with a high probability of being purchased by customers who have selected or bought a product; this will significantly improve your average ticket value and generate greater customer engagement.
AI can also help you understand the reputation of your brand or products online. You can train Machine learning tools to discern between positive and negative feedback, allowing them to read through all the comments and provide you with the result. This way, you will know the impact of your actions and those of third parties on social media, customer service channels, etc. This valuable knowledge can help you determine which curse of action is most beneficial for your company.
Make production processes more efficient.
AI can help make your production plant more efficient. It is crucial when transitioning from corrective to preventive or predictive maintenance because it enables you to maximize the lifespan of machines and spare parts and avoid unexpected production shutdowns due to wear and tear. With the evolution of the maintenance strategy, you can efficiently schedule each action and minimize the impact on the continuous operation of production lines. You can learn more about this in our article: Discover how to improve the quality of your products with IIoT (Industrial Internet of Things).
In conclusion, we can say that AI facilitates data-driven decision-making, which positively impacts your company’s results. Similarly, it helps automate processes with benefits such as reducing the time invested and the number of errors.
If you’re interested in learning how to bring the benefits of AI to your company and don’t know where to start, contact us. We will help you clarify any doubts you may have and recommend the tools and solutions that best suit your needs.